I’ve recently done something revolutionary for my massage business: I made a video of myself in action. My new clients increased substantially, my Facebook business page started getting a lot more views and likes, and my advertising dollars suddenly stretched a lot farther.
The days of describing your style and hoping people got the picture were… fine. Trying to tell people how my massage style was different from everyone else’s was always an adventure, because I had to ride that fine line between sounding exactly like everyone else and sounding like a pompous jerk. But it’s the year 2016 or so, and we’re well into the age of easy online video. Why don’t we show instead of just telling?
It’s really not so hard. There might be some equipment to buy, and the editing can be a bit of trouble, but I promise that it’s worth the effort.