Most massage therapists I know don’t have a Facebook business page and, frankly, it blows my mind. Facebook is how I get 50% of my new clients, and the other half is from word-of-mouth… originating from people who probably found me on Facebook. It’s a shiny new era, my friends, one that doesn’t require you to put an ad in the yellow pages or on the radio. Heck, it barely requires you to have a phone. As Facebook continues its mission to replace all other forms of human communication, it increasingly represents an easy way to find exactly the kind of clients you want.
Why use a business page instead of a personal account?
I see plenty of people who set their name as “Jane Doe Lmt” and just continue to use their personal account to drum up business. For those who don’t mind mixing their business and personal affairs, that’s fine. There are, however, some excellent reasons to set up an official page: