So you have a Facebook page for your business, you’re making regular posts, but you’re not seeing new business. What gives? Is it broken? Should you keep trying?
To start, let’s go back over the basics, which you can find in much greater detail in my last business post, “How to Use a Facebook Page to Build Your Massage Business.”
- Your first job is to make the page look “like you.” Can the client tell that your page is a massage business at a glance? Does it look somewhat professional? And yes, cell phone pics of you and your room are fine for now.
- Have you gotten an initial crop of likes from friends and clients? Use the “invite friends” function to recruit your friends and family members who already support your business and who think you’re great. Use your email list to invite your clients to like your page (it may take a couple of reminders, so consider putting your Facebook address at the bottom of all of your emails as well).
- Have you written a few introductory posts, spaced over the course of a couple of weeks?
Good! You’re up and running, and you should start reaping rewards within a few months. Did I mention that this is a slow process that relies on consistent upkeep?
But Ian, I’m not getting ANY reaction!
That’s normal at first, and it’s kind of baked into the system. The only people who will see your posts are those who hit the “like” button, and only a small percentage of those. If you have 50 likes, you’ll only be reaching 10-15 people at first.