Category Archives: Massage Business Stuff

How to Get Reviews for Your Massage Business

Getting reviews for your massage business is important. It gives you instant credibility during those crucial first seconds when a client is deciding, “should I explore this therapist’s page further, or should I go back to looking at cat memes?” It lets curious clients see how other people perceive you. Are they praising your ability to deal with pain? Your expertise? These reviews, along with pictures, videos, and autobiographical information, can form a clear picture of who you are and how you operate before a client even steps into your office. In other words, each new client will be your biggest fan before you even meet.

You may have noticed that clients don’t seem to leave a lot of spontaneous reviews. Even the ones who rave about you and send you referrals don’t always hit up Yelp or Facebook to sing your praises. Over time, that can leave you with a strong online presence, but no outside references to back up your credibility. ... continue reading.

Building Your Massage Business (With a Little Help From My Friends)

People ask me about business stuff a lot, but… I stink at business stuff. I don’t promote myself often, or answer phones, or leave my house. I basically maintain a Facebook blog, advertise, and let clients come to me. This works for me and my social nopeness, but there are ways of tapping into your local client base quicker, finding the right people for your business, and getting the ball rolling in months rather than years. I can’t help you there, but I’ve got friends who can.

Allissa Haines and Michael Reynolds run the Massage Business Blueprint, which I’ve been an advocate for since it began. I’ve even helped with a podcast and an article (they were about working with the gluteal region, so we got to say the word “butt” a lot). In fact, they bring in experts in different fields regularly, so it’s a good way of hearing a lot of viewpoints about massage and business. ... continue reading.

Is Your Massage Practice Sending the Wrong Message?

Here’s an important article about a negative experience that a client had while on the table: https://danceswithfat.wordpress.com/2016/03/20/dealing-with-a-fat-shaming-massage-therapist/

In a previous rant, I said that massage therapists causing pain—and making their clients think it was necessary—was one of the only massage-related phenomena that truly made me angry. Well, this counts as causing pain. If someone comes to me with a unique human body, anything that I say or do to stigmatize that person for their shape, or size, or sounds, or smell, is causing harm. They’ll leave that experience thinking, “I was wrong for putting myself in that vulnerable position.” In other words, they trusted us with their body, and we breached that trust.

Maybe you would never think of commenting directly on someone’s weight, which is great! With that as a given, I’d like to direct your attention to something that we’ve learned from psychological and medical studies: The power of words, and the power of symbols in general. How we speak, and even the signs and pictures in our offices, can communicate a powerful message of brokenness or wholeness to our clients. ... continue reading.

How to Make a Massage Demo Video to Get New Clients

I’ve recently done something revolutionary for my massage business: I made a video of myself in action. My new clients increased substantially, my Facebook business page started getting a lot more views and likes, and my advertising dollars suddenly stretched a lot farther.

The days of describing your style and hoping people got the picture were… fine. Trying to tell people how my massage style was different from everyone else’s was always an adventure, because I had to ride that fine line between sounding exactly like everyone else and sounding like a pompous jerk. But it’s the year 2016 or so, and we’re well into the age of easy online video. Why don’t we show instead of just telling?

It’s really not so hard. There might be some equipment to buy, and the editing can be a bit of trouble, but I promise that it’s worth the effort. ... continue reading.

How to Use Facebook Boosting to Get New Massage Clients

So you have a Facebook page for your business, you’re making regular posts, but you’re not seeing new business. What gives? Is it broken? Should you keep trying?

To start, let’s go back over the basics, which you can find in much greater detail in my last business post, “How to Use a Facebook Page to Build Your Massage Business.”

  • Your first job is to make the page look “like you.” Can the client tell that your page is a massage business at a glance? Does it look somewhat professional? And yes, cell phone pics of you and your room are fine for now.
  • Have you gotten an initial crop of likes from friends and clients? Use the “invite friends” function to recruit your friends and family members who already support your business and who think you’re great. Use your email list to invite your clients to like your page (it may take a couple of reminders, so consider putting your Facebook address at the bottom of all of your emails as well).
  • Have you written a few introductory posts, spaced over the course of a couple of weeks?

Good! You’re up and running, and you should start reaping rewards within a few months. Did I mention that this is a slow process that relies on consistent upkeep?

But Ian, I’m not getting ANY reaction!

That’s normal at first, and it’s kind of baked into the system. The only people who will see your posts are those who hit the “like” button, and only a small percentage of those. If you have 50 likes, you’ll only be reaching 10-15 people at first. ... continue reading.